Daraz brings ‘Boishakhi Mela 1428’ campaign to enhance the excitement of Boishakh

আপডেট: এপ্রিল ১, ২০২১

[Dhaka, March 31, 2021] Country’s largest online marketplace Daraz (https://www.daraz.com.bd/#), has begun one of the year’s biggest campaigns titled – Boishakhi Mela for the fifth time in a row. The campaign, with the slogan of ‘Jaago Bangali Borshoboroner Anonde.’, will continue up till April 14, 2021. In regards to it, Daraz has announced the launch of the campaign at a press conference held on March 31, 2021.
The press conference was attended by senior officials from Daraz Bangladesh, including Syed Mostahidal Hoq, Managing Director; Khondoker Tasfin Alam, Chief Operating Officer; and Faud Arefin, Chief Commercial Officer and popular model Tasnia Farin.

Various amazing deals have been curated to correspond with the customers’ demands in multiple categories ranging from Fashion and Beauty and Health to Groceries, Television and Smartphones. There will be special discounts on the Boishakhi collection like Saree, Punjabi, and other traditional products.

The campaign offers a number of attractive deals, including Brand Double Taka Voucher, Mega Deals, Guess and Get It Free, 1428Tk Deals, Brand Free Shipping, and Mega Voucher. Apart from it, new customers of Daraz will enjoy exclusive discounts on their orders.

On this occasion, Syed Mostahidal Hoq, Managing Director, Daraz Bangladesh said, “The Bangla New Year is an significant day for the people of Bangladesh and also all Bengalis living across the globe. To enhance the excitement of this day, we are thrilled to bring our new campaign – Boishakhi Mela. It creates an opportunity for customers to heighten their shopping experience by grabbing exceptional deals across a vast range of products. We hope our customers will enjoy the offers that our teams have curated for them.”
The campaign has been Co-Sponsored by BATA, Dettol, Lizol, StudioX, Sunsilk, and Xiaomi.

About Daraz

Daraz is the leading online marketplace in South Asia, empowering tens of thousands of sellers to connect with millions of customers. Daraz provides immediate and easy access to 10 million products in more than 100+ categories and delivers more than 2 million packages every month to all corners of its countries. Daraz is a mall, a marketplace and a community for its customers.

It is also a university for entrepreneurs, and every month it educates more than 5,000 new sellers on e-commerce operations. To overcome the logistics challenge in its markets, Daraz has built its own logistics company specifically designed for e-commerce operations – Daraz Express (known as DEX) – to raise the standards for the industry.

Daraz is also helping existing and new logistics providers digitize. In 2018, Daraz was acquired by Alibaba Group, and is proud to carry its part of the mission to ‘make it easy to do business anywhere in the era of the digital economy’. As part of the Alibaba ecosystem, Daraz is leveraging Alibaba’s global leadership and experience in technology, online commerce, mobile payments and logistics to drive growth in its markets.